Americans are buying life insurance too late

A new survey has found that Americans are buying life insurance too late, and 1 in 3 Americans don't have a life insurance policy despite wanting one - because they found premiums too expensive when they wanted to purchase a policy. The research also found that ‘Boomers’ (54-72 year olds) expressed regret for not purchasing a life insurance policy sooner, when it would have cost them a lot less money.

Additionally, it was found that 63% of the survey's respondents seemed confused over the best time to purchase life insurance, and chose milestones like "getting married", "having a child", "buying a home" or "reaching retirement age" as the best time to purchase life insurance.

Unsurprisingly, it was found that Gen Z (18-24 year olds) could not correctly identify the best time to buy life insurance.

You can view a more detailed breakdown of the research here:


© 2019 by USA Will Guru. 5143 NE 26th Avenue, Portland, Oregon, 97212, United States.

+1-971-266-4667  |

  • Facebook
  • Twitter

The information contained in this website is for general information purposes only. While we endeavor to keep the information up to date and correct, we make no representations , warranties , guarantees or promises of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the information provided. Any reliance you place on such information is therefore strictly at your own risk.